How To Become An Account Executive In 2021
Have you ever thought of becoming an account executive? If yes, then you must have some dreams regarding it. Now, I would like to share my experience with you to understand what types of situations you have to face.
Suppose, on a fine morning, you have reached your office, and your boss asked you to achieve a sales target of $30000 a day. Now, you may have the feeling of how you can achieve that right.
I had the same feeling when I was an account executive beginner in my career five years back. My mind got blocked, and I couldn’t figure out how to handle this situation. On one side, I have to save my job, and on the other hand, I have to achieve my day’s target of $30000.
I consider this situation as a challenge and converted the obstacles into an opportunity. There are some essential things that I have done for which you need some knowledge and skills to develop.
Now, to become a successful account executive, you need to keep your basics clear and concept clear.
What Does An Account Executive Do?
An account executive’s main task is to build and maintain a healthy relationship with the client on behalf of the company. They are often known as the relationship manager. In marketing and an advertising company, the role involves creating and executing marketing plans in the right manner for the client. An account executive is the face of any brand that promotes his company’s products and services to bring more sales for his company.
Accounts executive handles every part of the marketing plan, starting from promotion to the sales activity’s execution to its clients. You will be responsible for securing clients in developing your client’s vision for your brand.
In this profile, you have to develop your writing, administrative, and scheduling skills to bring your company’s revenue.
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What Type Of Skills Do You Require As An Account Executive?
To become a successful account executive, there are specific skill sets on which you need to become very proficient. Therefore, let’s explore these skill sets to develop the perfect skill sets for your career.
1. Superb Communication Skills
If you want to become an excellent account executive, then you must possess superb communication skills. You are the main point of contact between the agency and the client.
You must have strong communication skills to convince your team members to draw their attention to understanding your company’s vision. If you possess excellent writing skills, you can also convince your client to become your brand’s loyal customer.
You must be able to communicate your brand’s idea and concepts compellingly to your client. It engages the media and your target audience in an effective manner.
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2. Expertise In Sales
If your goal in life is to become an account executive, you must sharpen your sales & marketing skills to drive more sales for your business.
You cannot excel in this career if your convincing skills are not sharp. Yes! You have heard it right with persuasive skills. Not only communication skills can do miracles in this field.
Communication skills can only help you engage your target audience, but your persuasive and convincing skills can help you convert that visitor into loyal customers. It can help you to generate revenue for your brand. If you are working in a TV station or magazine, you are responsible for securing the ads. Thus, ultimately it will help you to generate revenue for your company.
3. Customer Service & Creativity
If you want to become a successful account executive, then convincing the client must be your priority. You cannot bypass this factor. You must focus on keeping your clients happy, and that requires you to invest your time in making the highest level of customer satisfaction.
It will help you to execute your client’s vision and to become creative in your approach. You must ensure the fact that your business relationship must continue smoothly.
You cannot take things for granted here to ignore the needs and requirements of your client and have to keep your focus intact in satisfying the needs of your clients properly.
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4. Strategic Planning & Attention To Detail
An account executive must prepare the right strategy for every individual client. The needs and aspirations of every individual are not the same. You cannot apply the same plan for every individual client.
You need to change your plan as per the requirement of every individual client. Also must figure out things in such a manner that can help you in achieving your goals in the right direction.
You cannot make the same plan for every client. so first, need to talk with them first, and need to understand what they are expecting from you. Also must prepare your strategy to develop the right message that will positively represent your brand message.
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Educational Background Required To Become An Account Executive
If you want to become a successful account executive, then you must have the following degrees and qualification with you like
- A degree in marketing, business, or advertising.
- You must have a degree in communication.
- Also can show your internship as your experience for any kind of company that you have worked for.
- And have to spend time in the industry to get the required experience in this field.
What Is The Salary Scale You Can Expect For An Account Executive?
As per the study made by Indeed, an account executive’s average salary must be around $68,816 per year basis. Hence, the scope and the prospect is high. In that case, you cannot compromise on the quality of your performance.
Let’s get into the salary break up of an account executive. The salary scale ranges between $36k-$92k, starting from the initial level to the expert level. You must stay in the industry for a longer duration to get this amount of salary in your career graph. You must understand the fact that you must have the patience to handle the pressure of this field.
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What Must Be Your Attitude?
Most people in this field tend to escape from their current job profile due to intense target pressure. You need to hold your patience here. The more you spend time in this field, the better your future will be for you. You cannot expect things to happen automatically for you. Then need to come out of your comfort zone to give your best performances in your field, and cannot afford to take things for granted here.
Conclusion
Hence, if you want to build your career as an account executive, you must follow the above directives to succeed in this career. You cannot expect things to go in your favor automatically. You need to work hard to achieve your goals in the right manner. Nothing will be gifted to you for free; you have to earn it. Ensure that your effort must go in the right direction.
Make Sure You Become A Better Profesional Every Single Day.
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