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Google Ads Optimization Tips To Get The Highest Conversion
Last Updated on: May 13th, 2023
Google ads optimization brought about a surge in display advertisements in the last five years.
Especially when the era of push notifications and emailing started to irritate the target audience, google ads came as a savior for marketers. In this excerpt below, we will give you an in-depth analysis of Google banner ads optimization tips that can give you the highest conversion.
However, conversion is not the only purpose of these tips. A reduction in cost per conversion is also a goal. The higher the number of platforms, the more you have to pay. By Ad Optimization, you can avoid the Google ban and penalty chances.
The goal is to get the highest conversion with a limited number of display ads over blogs and websites which will bring the most organic clicks.
What Is Ads Optimization
Although if you have been in the marketing industry, you should know what google ads optimization is. However, for anyone unaware of the nitty-gritty of this digital marketing strategy, here is a simple definition.
To begin with, it is a platform developed by Google for advertising. Generally, marketing or advertising agencies will give an amount for each click. This is also known as pay-per-click.
These brief ads in the form of banners, product displays, or videos will be shown in several other domains depending on the relevancy of the AdWords or search engine history of the user as caught by Google crawlers.
This is why optimization plays a big role in Google Ads. Here is your expert who gave Google Ads optimization tips that can bring about the highest conversion.
Google Ads Optimization Tips To Convert Quickly
Tips that could change your Google Ads optimization game by the top Google Ads Agency in Spain.
1. Take Care Of The Landing Page
Creating a long-lasting impression is the first rule of conversion for anyone. If you plan to get leads out of clicks, the landing page has to be top-notch. This means you cannot have an attractive display ad banner only to end up on a page that is difficult to navigate and doesn?t provide the right information.
Plus, if the ad link redirects the potential lead to another page, they will immediately click out, only to never click on the ad again. So, you have to be very careful about your landing page. Design an easy landing page that caters to the customers more than the Google algorithm. Make it comprehensible and, most importantly, easy to purchase.
2. Creating Awareness Is A Must
Without awareness, people do not pay much attention to display advertisements. Especially when they are used to google ads, the pop-up doesn?t bother them anymore. In order to catch their attention, you must first create brand awareness.
Use other platforms like social media, blogs with backlinks, and video descriptions to let your target leads know about you. Plus, from constant reviews and being active on social media, you should be able to create a community of target audience.
The primary lead which you should be targeting is through your Google ads. These Google ads optimization tips can help get more leads because audiences are likelier to click on familiar content than unfamiliar ones.
Related: Role of SEO In Your Digital Marketing Strategy
3. Use Of Negative Keywords
Negative keywords are the words you do not use in your call of action (CTA). This is where you remind your customers what your product or service is not, rather than just telling them what that is. This filters your target audience and increases your chance of conversion.
To give you an example,
Let?s say your company offers mental health help to teenagers specifically. Your target audience doesn?t include married couple therapy or even mental disorders in the elderly. So, you must avoid these terms and optimize your landing page and ads with AdWords catering to filtered keywords.
Plus, you should also put other trendy AdWords to use. For example, ?buy,? ?looking for,? ?shop,? and ?discover.? Google ad optimization tips have to do a lot with helping your target audience find you and then like you to actually make a purchase.
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