Email That Don’t Suck: A Casual Approach To Success In Email Marketing Strategy

The entire landscape of email marketing is rapidly changing. Whatever strategies worked in the last five years may not work the same now! Despite the changes, email marketing strategy is still among any business firm’s most crucial marketing strategies.

Email marketing alone has beaten other potential marketing strategies like content marketing, PPC, etc.

Research says you get a return of $36 for every dollar that you spend on your email marketing. Sounds crazy, right?

However, a fine line is always between a good email and the best one. You aim to send out the best emails to strongly connect with consumers. The most important part is persuading them and engaging them with your brand.

• There are currently around 4.6 billion email users worldwide, and the market is expected to grow to 4.8 billion by 2027.
• Almost 376 billion emails are sent every day. The number may reach 408 billion by 2027.
• 88% of the users check their emails frequently. 39% of the people check emails atleast 3-5 times a day.

Before I start the blog, remember that there is no one-size-fits-all approach to email marketing. So, choose the best email marketing strategy that works for you!

Here are the top email marketing strategies you can follow to ensure you are on the right path. Read on…

Email Marketing Strategy: Definition And Examples

Email marketing strategies mainly involve email to establish communication between the brand and consumers. You can easily promote products and services through email, engage your customers, and build further loyalty.

However, you need a strong plan to make this approach more successful. This way, you can easily reach and engage your audience.

Imagine this: You have a small business that sells vegan lip gloss. You have just launched vegan lipsticks and want your audience to know that, too.

So, you have sent some emails to your target audience with a subject line saying, “New stuff you’ll love!“. This is clickbaity, simple, and short. Something that can easily grab attention.

Similarly, using “Flash sale, don’t miss out!” every time you put your products on sale and “Your fav’s back in stock!” every time you restock can help you to keep your audience engaged.

Top 7 Email Marketing Strategies That Can Enhance Your Marketing Campaigns

You might have questions like “Does email marketing still work?” or maybe you think, “I am new to their marketing; I need a little help.”

Well, well, well! We are here to save you! Once you start communicating with your consumers about your brand, email marketing strategy is an effective way to do so.

Whenever shoppers are ready to purchase, they often look for emails from their favorite stores. What offers or coupons might pop up?

On average, the person receives nearly around 120 emails every single day! This includes spam and irrelevant emails as well, which eventually get deleted. So, it may seem daunting for you to stand out in the crowd!

But what if I tell you there is always a way to make your email marketing campaign successful? I have gathered the top 10 email marketing strategies from industry experts in this section.

Read on…

First Thing First! Personalized Email Can Do The Job

No one, I repeat, likes getting generic emails. I hate it so much, and many of you would agree!

So, here’s what you can do! Make your email look like it was created for that specific consumer only. Just try to add a little personal touch to the email.

For instance, let’s say someone purchased a yoga mat from you. So, you can send a follow-up mail to them saying,

“Hey [Name], here are some accessories to go with your new mat!”

This might make the consumer feel that you are talking to them directly; your mail is not just a part of any mass emails.

Segment Your Audience

Not every person on your email list is the same. Some of them are loyal customers. Some may be first-time buyers, and some even just browse your store.

So, why send everyone the same email?

You can send a “welcome email” to your new consumers and a “we’ve missed you” email to those who haven’t purchased in the last few months or a year.

Here’s an easy example: Let’s say someone has abandoned their cart. In that case, you can send them a follow-up email saying,

“Oops! Looks like you have forgotten something. Here’s a 10% offer to help you finish your purchase.”

Make A/B Testing Your Ultimate Best Friend

Every marketer is stressed about determining how to get more clicks. Well, A/B testing works like a savior in that case.

You have to test out a couple of things for your emails. It can be the email design or the subject line. Keep checking which one is working for you!

Just like you can use “You’ve got a gift waiting for you!” for one email and “Your exclusive offer is here!” for the other. Just play around and check which ones get you more clicks.

Then stick to the one that worked for you!

Do Not Forget To Automate Your Emails

Are you still sending out the emails manually? God! Then you are missing out on a lot of things! Gone are the days when people used to send out emails manually.

Now, we have automation, the ultimate game changer. You can set up automated emails such as welcome emails, thank you emails, abandoned cart reminders, and birthday offers.

Let’s assume someone abandoned their cart right at 3 PM. You can just send them a gentle reminder with a discount code. This is exactly how the automation works!

Do Not Forget To Craft An Irresistible Subject Line

The subject line is EVERYTHING. It is more like a hero of the entire plot. The subject line is the first thing that subscribers see, and it is the exact thing that makes them open the mail.

So try to make more intriguing and fun subject lines. You can go for something like: “Don’t miss this – Your exclusive offer inside!” or “We’ve got something special just for you.” 

Always try to make them curious so that they click on your mail.

Have You Mobile Optimized Your Emails?

People mostly rely on phones these days. Whether they have to read the news or book a flight, they pick up this little device for everything.

So, ensuring that your email does not look weird on a mobile device is necessary. Make your emails mobile-friendly. Check if they are very easy to check on a mobile device.

Or else, you may end up losing your consumers really fast. Try to keep your mail simple, clear, and mobile-friendly. Ensure that your email looks good on every type of device.   

Give Your Subscribers Value

People hate to open an email just to see a sales pitch. So, provide them with something that is valuable.

You can send them helpful tips, exclusive deals, or something else that can make life much easier.

For instance, “Here’s a guide to getting the most out of your new gadget,” or something like “Enjoy 15% off just for being awesome.”

Once you start to value, people will begin to open your emails.

Find the Right Time to Send

Timing is the ultimate key! If there is too much mail, people will start to subscribe. If there is too little, people might forget about you!

Thus, you must send an email at different times of the day or a week. This can help you to check when your consumers are mostly responsive.

For example, send a “Morning Deal” email at 9 AM or a “Weekend Special” at 4 PM on Friday. At the end of the day, you have to keep experimenting with different stuff and find what is actually working for you!

Use Dynamic Content

Dynamic content can play a major role in spiceing up your email marketing game. Let’s say someone has browsed different products on your site.

But? They didn’t buy them! In that case, you can send them an email. Just send, “Still thinking about this? Here’s 10% off your first purchase.”

You can even recommend other items related to the ones they have looked for. It is more like a personalized shopping assistant right in your inbox.

Analyze and Optimize

Do not just send the email and forget about it! Try to look at your email analytics and see what works for you!

Keep an eye on the open rates, clickthrough rates, and conversion rates. If you spot that people are not clicking on your links, then it may be time to make some changes in your email designs or your call to action.

These strategies can help you to create email campaigns that start to feel more personal, interesting, and, most importantly, valuable for the subscribers.

Keep improving! go ahead and put these tips into action, and watch your email marketing take off!

Email Marketing Strategy: How Can You Manage And Reduce Unsubscribes?

Building an email list may be more difficult. So, it can be really painful to watch your subscribers go away!

If you see that your unsubscribe rate is going up…try to figure out why that is happening in the first place. A certain number of unsubscribes is understandable.

Customers often lose interest in one brand and then switch to another. But if the consumers have started to switch, that means you have the problem and haven’t figured it out yet!

You must consider unsubscribing as one of your most useful resources. This is also a way to get customer feedback.

Try to observe closely. Are your consumers unsubscribing the moment you changed email sending frequency to 3 to 5 per week? MMayThattoo much for some consumers.

No one likes the huge rate of unsubscribes. So, try to keep an eye on it and develop the best strategies to retain your consumers.  

Understanding Why Email Marketing Fails:

Despite its potential, many businesses struggle with email marketing. Common reasons include poor segmentation, lack of personalization, weak subject lines, and inconsistent messaging. For a comprehensive overview of these issues, you can explore this insightful article on why email marketing fails.

Position A Great Email Marketing Strategy Today!  

By now, you are all ready to develop your own email marketing strategy. Always remember that your goal is the outcome that you are desiring for.

Try to create a strategy that can help you to achieve your goals. But, I must suggest you choose the tactics wisely. This way, you can easily carry out your planning without obstacles.

You can also check out other email marketing-related blogs to implement more profitable strategies for your email marketing campaigns.

Read Also:

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