Birla Tyres Joins DP World Asia Cup 2025 as Official Tyre Partner: Driving Performance on and Off the Field

Kolkata, September 10, 2025 – Birla Tyres proudly announced its partnership with the DP World Asia Cup 2025 as the Official Tyre Partner. The Asia Cup is scheduled from 9th to 28th September in Dubai, United Arab Emirates (UAE). This tournament will witness fierce rivalries among some of the major cricketing powerhouses in Asia.

With this collaboration, both cricket fans and automobile enthusiasts will come together. Hence, this will reinforce Birla Tyres’ commitment to performance and excellence in the automotive industry.

In this case, Birla Tyres steps onto the cricket pitch with the same reliability and precision as its products. Hence, it is not merely a partnership. Rather, it is a celebration of shared values – resilience and control. Thereby, Birla Tyres shows through its presence in the DP World Asia Cup that performance matters both on and off the field.

DP World Asia Cup 2025: The Ultimate Tournament

When it comes to international cricket, the Asia Cup is one of the most important events. It is important because it features some of the heavyweights of international cricket like India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, and others.

The present edition of the tournament will be held in Dubai. Also, it promises high-performance matches, new records, and a lot of tense moments, as major rivals come face-to-face with each other.

Apart from that, millions of viewers across the world will be tuning in to watch this tournament. That is why many brands strive for massive exposure. Meanwhile, as Birla Tyres gets involved, it comes with the message of reliability and performance. With this partnership, the Indian tyre giant wants to reach out to the mass audience.

Birla Tyres and DP World Asia Cup 2025: A Strategic Partnership

The DP World Asia Cup 2025 is the biggest cricketing tournament in Asia. Hence, some of the biggest cricketing teams will battle for supremacy. That is why Birla Tyres wants to feature prominently across stadiums and digital platforms. Moreover, it also wants to engage fans and get maximum visibility.

In this context, Mr. Anurag Choudhary (CEO & CMD of Himadri Clean Energy Ltd.) proudly spoke of the partnership, “Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than a sport; it is an emotion that unites millions of people.”

With this partnership, Birla Tyres will get exclusive branding rights and will be able to conduct co-branded campaigns. Furthermore, it also wants to make fan experiences interactive through digital platforms and social media.

A Game-Changing Deal

In Asia, cricket is more than a mere sport. In fact, cricket is a passion that unites millions of people. Hence, by partnering with the DP World Asia Cup 2025, Birla Tyres wants to create an emotional connection. This way, it wants to set a brand narrative that will engage both urban and rural audiences.

The Durability of Birla Tyres and the dynamism of cricket come together to make things exciting for fans. Hence, there will be exciting contests, digital campaigns, and on-ground branding. Apart from that, with broadcast mentions, Birla Tyres will get a lot of brand visibility and word-of-mouth promotion.

In this case, the ultimate goal of Birla Tyres is to make the most of the popularity of the Asia Cup. This way, it will be able to increase its awareness and sales.

About Birla Tyres

For more than three decades, Birla Tyres has been a big name in the Indian tyre and automotive industry. Since 1991, it has been producing high-quality tyres for commercial, agricultural, and passenger vehicles.

Moreover, Birla Tyres also places a strong emphasis on customer satisfaction, R&D, and sustainability. This way, the tyre giant is constantly improving its safety and performance features.