What Is Curated Content And Why You Must Take It Seriously?

What is curated content? – Generally, curated content includes blogs and social media posts. As a content creator, these are the content that you share with your target audience.

Content curation is a helpful process when working on a low budget, and you having fewer resources. With content curation, you can pick what content you want to share.

In this article, you will learn about what is curated content, and how it works. Apart from that, this article also discusses the types of content curation.

Moreover, you will find out the benefits of this process and how to start it to market content. Furthermore, you will also learn about major content curation tools.

Hence, to learn more, read on to the end of the article.

What Is Curated Content? – A General Overview

As a content marketer, you pick out curated content from external content so that you can share it on your blog and your social media channels.

Here, you select those by assessing what your target viewers will like and will likely engage with. This helps you market your content pieces better.

Although you share someone else?s post, content curation is much more than just that. For instance, you must assess the content to ensure you share the right content with your target audience. This way, you can boost your credibility and engagement.

On the other hand, by curating content, you can save time and resources. This is because you do not need to create your content by yourself. In fact, if you find relevant content, you can share it through your channels. This way, you can engage your target audience.

How Does Content Curation Work?

Generally, content curation consists of multiple processes. These are search, discovery, gather, organization, and presentation. Here, you are not creating your original content for your social media posts or blogs.

Instead, you are gathering other content like social media posts, blogs, infographics, articles, etc., to share them through your social media channel. Here, you collect content from a variety of sources. Hence, you save time to avoid creating your original content every day.

Actually, blogging or creating social media content takes a lot of time. Or, if you create your content, it is common to run out of content ideas. This is where curated content can come to your rescue. Basically, you can supplement your existing posts with content pieces from other sources.

However, this task is not as easy as some might think. In fact, it requires time and research to find relevant content. Also, you have to follow a three-step process for the same.

Here are the steps you must follow if you want to curate content:

1. Find Relevant Content

When posting curated content, you must provide high-quality content for your target audience. In fact, the content that you share online must be relevant to your followers for both B2B content marketing and customer-centric marketing.

Also, your content must cover topics that interest your target audience. Moreover, you must ensure they are relevant to your industry. 

2. Organize Content

After you find content or a post you would like to share with your target audience, you must organize it their needs and demands.

For instance, you must post some content pieces timelier than you do with others. For example, if you want to post about a recent topic, you must understand that you cannot post it after a few days.

Hence, it would help if you organized what you curate as per what is relevant. Also, you can include some of your content while you plan to share.

However, you must not rely fully on curated content. You must only use such content pieces to supplement your content strategy.

3. Schedule Posting

You already know it is important to categorize and organize your content according to relevance. Then, you must schedule their posting time in your CRM. Also, you can use various social media tools to schedule your posts.

Types Of Content Curation Approaches

The following are some of the major content curation approaches you must learn about:

• Aggregating: Here, you look for the most relevant information on the topic you are searching for. Then, you gather those information pieces in one place from diverse sources.
• Synthesizing: Here, you reduce long and complex information into short and simple notes. Basically, you identify and distill important aspects.
• Collecting: In this case, you bring information from different sources to one place and organize it for your target audience.
• Mapping: This process includes collecting and organizing of various key elements regarding a particular item. Also, you have to bring out the relationship between its components.
• Distilling: Here, you collect important information on a specific topic or theme and create a simple set of information as per relevance. In fact, this is a list of the most relevant and best information.
• Mashing Up: In this case, you must merge, disassemble, and reassemble two or more well-performing content. Thereby, you create a new type of content for your target audience.
• Sequencing: Here, you contextualize existing information to serve a specific objective.

Benefits Of Curated Content

Content curation becomes an essential aspect when you create a content marketing strategy for your social media and blogs.

This is especially useful when you do not have enough resources and ideas to regularly create new and original content.

Here are the major advantages of content curation that you will benefit from:

1. You Can Connect With Your Audience Better

Your social media followers expect you to update your channel regularly. However, you cannot do that without creating content.

This is where content curation comes to your rescue. With this, you can connect with your target audience and provide them with relevant content as per their interest. Also, it helps you in brand advertising.

2. You Can Save Time And Money

There are times when you need more resources to create content for your target audience. Hence, you can use content curation to create content in such situations.

Also, this way, you can save time and money. For instance, you do not need to hire more content creators and marketers to create new content.

3. You Can Stay Relevant

If you update relevant information occasionally, you can successfully engage your target audience. Although social media is useful in such cases, engaging with new content is impossible. Hence, you can provide them with resources about something that interests them. However, consulting various content marketing services can help you in this regard. 

How To Start Content Curation?

To start content curation, here are the steps you must follow:

1. Understand the needs and demands of your target audience by analyzing and reviewing data. Also, you can create buyer personas to get an idea of your customer?s needs.
2. Use various content curation tools to start creating. Some examples include Buzzsumo, Flipboard, Curata, Scoopit, etc.
3. Once you organize your content, determine how much content you want to curate. For instance, if you post twice a week, curate only those posts from another source.

Best Practices For Curating Content

Here are some best practices for content curation that you must learn about:

• Understand the needs and demands of your audience by spending enough time to research your audience.
• Be consistent about the source of your content. In fact, do not change your source unless you need to.
• Mention credits about the original creator on your posts.
• Post curated content on multiple channels.
• Always schedule your content pieces and post them on time.
• Make sure to always add value to your content.

Tools And Platforms For Content Curation

Here are some tools you must know about if you want to curate content:

• BuzzSumo: It helps you to categorize content by content type, date range, and more.
• Flipboard: With this tool, you can create a tailored magazine. This looks identical to a newsletter or Pinterest board.
• Curata: With Curata, you can source content from different blogs, social media posts, news sites, and more.
• Scoop.it: This platform offers you private hubs and internal email newsletters. This helps you share content with your team.

Challenges And Considerations Of Curated Content

The following are some challenges and considerations of curated content you must know of:

1. You can face copyright infringement If you use content without proper permission and attribution.
2. You will need help finding high-quality content.
3. A good way to find success is to blend the sharing and creation of original content with other creators.
4. Content curation only works when you find the needs and demands of your target audience. This way, you can ensure your content resonates with them.
5. To save time and get fast outcomes on your content, make sure to schedule your content.

Start Content Curation Now

What is curated content? – You can see that in content curation, you collect content from various sources, reassemble them, and share them with your audience. This way, you can gradually become a thought leader on social media.

Do you have more suggestions on how to create curated content? Please share your ideas and opinions in the comments section below.

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