Why Is It Important To Ask Post Event Survey Question? What Purpose Do They Serve?

One has to be joking if one claims that planning an event is an easy job. There is nothing simple or easy about planning an event. If you are a professional event planner, you would know how difficult it is to put everything into place. Planning an event demands a tremendous amount of money, time, and a team of experts. However, your job will not end once the event is over. Once you are done with the event, there comes the job of gathering feedback and learning about the guest experience. The post event survey questions ask intricate details about the event to the guests, which give out about the experience of the event.

The post event survey questions ask the attendees questions like, Was the event successful? If they will come back to the events in the future? Will the sponsors offer the same support for the next events?

While these were only some of the basic examples of how the questions are supposed to be, there is a lot that one needs to think about while they frame the post event survey questions. In this article, we shall discuss everything there is about the post event survey questions and learn why they are just as important as conducting an event.

What Is post event survey questions? 

An event is a way of communicating with the masses, and just like every other communication process, events, too, need feedback. Without feedback, the organizers would not be able to understand the areas where they need to work more or where they have excelled.

The survey is one such way of receiving feedback from a huge number of people at the same time. It is not humanely possible for anyone to individually receive feedback from each of the attendees of the event. Therefore, surveys are the best ways in which the organizers can easily receive feedback from all the guests while not having to spend a lot of money or effort.

A post event survey takes the opinions of the event attendees about every single aspect of the event. This can be the food, the management, the location, the content, and many other things. From the attendees to the sponsors to the staff, the post event survey is directed to anyone that was present or took part in the event. The aim here is to collect the exact input so that the planners get the opportunity to run better events in the future and rectify their mistakes.

Event planners use post event surveys extensively to analyze the events, identify the areas that need improvement, and, most necessarily, hear about what the attendees have in mind about the event. While you get positive or negative feedback, they are extremely helpful in planning future events.

Key Components Of Post Event Survey Questions

When you are making the post event survey questions, it is necessary that you keep in mind the three major components. These three components enable you to make a relevant survey questionnaire and collect reliable insights.

Here are the three main components that you must focus on while curating the post event survey questions:

Objective Of The Event

You may only claim that your event was successful when it met all the expectations of the attendees and the participants. The post event survey must include those questions which would help evaluate the extent to which the event achieved its objective.

These questions may be:

• Did the event meet all your expectations?
• Were the event goals clearly communicated?
• How well was the delivery of effective information on the topics throughout the event?

Experience Of The Attendees

This is most important. The fact that the event was, in fact, for the attendees, it is important to know what they feel about it. Assess their experience, their expectations, and level of satisfaction with the event.

These questions may include:

• Rate your level of satisfaction with the overall event.
• Were the presenters informative?
• Did you get valuable input from the event?
• What part of the event did you enjoy the most?

Overall Satisfaction With The Event 

There are multiple other aspects of the event other than just the presentation. Planners make use of the post event survey to get details on the satisfaction of the participants, attendees, volunteers, and everyone associated with the other aspects, which include:

• Catering
• Venue
• Time of the event
• Quality of the presentation
• Networking opportunities
• Accessibility factors

Importance Of post event survey questions

Whether you hosted a virtual event, a seminar, or the Oscars, getting feedback from the attendees, the participants, and even the stakeholders is very important. This would help you fix your mistakes and plan an even better event the next time.

Although you may gather the statistics without even surveying the participants, like the ROI of the event or the rate of sign-up, quantitative data has a lot of restrictions. It may not help you understand how you need to enhance your future events or the reason behind the performance of the event.

The post event survey questions assist the planners to:

Build Trust

By asking the audience for their feedback, the planners show them that their opinion matters. This makes the audience feel valued and appreciated.

Eliminate Guesses 

Getting immediate feedback may help the companies clearly understand if the event was a success or not.

Estimate The Growth Of The Event 

The post event survey would help the planners assess how much the event may grow in the upcoming future.

Improve The Future Events

The insights of the guests help the planners correct any mistakes and organize the event even more skillfully.

Get Insights About The Experience Of The Participants 

Post event survey questions are designed in a way that may help the planners get clear insights on what was the overall audience experience of the event.

Types Of Post Event Survey Questions To Ask The Audience 

Here are the types of questions that you may ask the audience for detailed feedback:

• Open-ended questions may help the audience give detailed answers and expanded opinions.
• Close-ended answers where they may only have to give one-word answers.
• Simple yes or no questions.
• Scalable questions that the audience would answer on a scale of 1 to 10 about their experience of the event.
• Nominal or multiple-choice questions.

The Bottom Line 

Conducting an event is a huge responsibility. There is no way that this is a man?s job. As a planner, you would need a whole team of employees, volunteers, sponsors, staff, and many other participants to successfully conduct an event.

The post event survey questions play an equally important part in the entire event conducting process. Without the feedback of the attendees or anyone associated with the event, it is not possible for you to evaluate the success of the event or know which areas need correction to plan better events in the future.

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