Top 10 Social Media Management Tools For Small Businesses

Social media marketing is more than just posting content and expecting great engagement. It is about being active online and creating a strong brand reputation.  

When you have the right tools, managing social media becomes much easier. These tools allow you to do everything in one place, be it scheduling or analyzing your performance. These tools make it easy for you to manage your social media accounts.   

This article will explore the top 10 social media management tools to help you have a great social media marketing experience. So, let’s look at it. Read on.  

The Concept Of Social Media Management Tools 

Social media management tools are designed to help you publish, monitor, engage, and analyze data. It can help you streamline your entire social media marketing process.

The tools will allow you to manage multiple social media accounts simultaneously. So, you can switch between the media platforms effortlessly. These social media tools can empower you to collaborate and manage your audiences.

Now, you can use a social media management service. A professional social media manager will do everything required for your marketing. But the process can be pricey at times.  

You can streamline your in-house social media marketing with social media management tools like Zoho Social. You can easily automate your publishing, engaging and analyzing trends.  

The Top 10 Social Media Management Tools For Small Businesses 

Zoho Social

Zoho Social is one of the most effective and comprehensive social media management tools. The application helps you manage social media marketing operations and enhance your brand presence.  

You can easily manage your social media such as Instagram, Facebook, Pinterest, TikTok (currently unavailable in various countries, including India, due to the ongoing regulations and government restrictions), and other major platforms. 

Various mid-size and small businesses use Zoho Social as a social media management tool.  

Zoho Social’s plans are also very small-business friendly. The application offers various features, such as its free plans. On the other hand, its premium plan starts from $10 per month, making it affordable for small businesses.  

Hootsuite

Alongside Zoho Social, Hootsuite is one of the most efficient social media management tools built for small businesses and enterprises. This is more like a whole pack of effective features.  

For example, Hootsuite provides exact information about when your audience is fully active. It allows you to optimize the time you post on social media, increasing overall engagement.  

Hootsuite also comes with an integrated AI feature. So, you can freely craft your post as you need. You can also find Canva as an added feature to your Hootsuite. With Canva, you can easily speed up the creation of eye-catching content that attracts an audience.  

Regarding features, Hootsuite offers you a dashboard through which you can easily manage your social media accounts. You can also schedule your posts, engage more effectively with your audience, and switch between tabs.   

Hubspot

Even though Hubspot is known for its CRM capabilities, it is also famous for its efficient social media management tools. These tools efficiently bring all your social media platforms under one roof, so you can not only operate all your social media from one platform but also simplify the process.  

With Hubspot, you can streamline your social media marketing efforts. The features make it easy to post schedules and better engage with your audiences.  

You can also conduct an in-depth performance analysis with the help of Hubspot social media management reports.  

So, ultimately, you save time and enhance your social media strategy.   

Apart from the usual features, Hubspot has a lot to offer. You can set up and track keywords to find out what’s trending. The platform also summarizes your clicks, visits, and how many leads you have. It makes your performance assessment much easier.    

Brandwatch

Brandwatch lets you connect with your target audience on your social media platforms. It is one of the social media management tools that unifies all your social media networks to make your target job easier. 

You can also manage your community with the simplified features of Brandwatch, which is your user-friendly inbox.  

The company also has tie-ups with Meta, Twitter, TikTok, and similar social media platforms. So, publishing becomes effortless. Brandwatch also allows you to listen to customers’ conversations.   

So, your strategy-making process becomes much easier, and you can compete against your competitors.   

Khoros

This platform offers efficient social media management tools for publishing, listening, and engagement. Khoros’s analytics results are understandable. However, one feature that sets Khoros apart is its LinkedIn publishing capabilities. This is a huge opportunity for small business owners.  

In general, LinkedIn acts as a channel for B2B marketers. As a small business owner, you can easily create an audience profile you want to target. You can use geographical, job function, company size, and industry filters.  

Once you save your profile on LinkedIn, you can target a certain number of audiences. You just need to select your profile, that’s all. Khoros’s smart features help you eliminate the struggle of reconfiguring your profile to choose the targeting area.  

Buffer

Buffer has a user-friendly interface with robust performance. It may not be as powerful as other social media management tools, but it deserves to be called an intuitive platform.  

This platform has been a go-to platform for all small businesses and individuals for quite a long time. Along with the user-friendly platform, Buffer can also help you to level up your social media game.  

You can automate your scheduling, engagement analytics, and landing page creation. These features also empower your team to collaborate effortlessly. With Buffer, you can also get smart alerts (powered by machine learning). 

Alongside the potential tools, Buffer also offers excellent customer service. They have an efficient and knowledgeable staff who show some genuine interest in your queries. 

It is a perfect option if you are looking for an efficient social management tool on a low budget.     

Sendible

Sendible can be a good solution if you want versatile social media management tools. The platform requires $29 per month to access the premium features. 

These functions such as optimizing your send time optimizing, and inbox message tagging. The application also allows you to listen to Facebook and Twitter.  

The major drawback of Sendible is that it is much more expensive than Zoho Social. However, you can proceed with unlimited scheduling and post 100 daily posts through the application.   

Social Pilot

Social Pilot can be an easy option if you are a small business owner who is also very new to social media management tools.  

Apart from core jobs like creating and managing content, content scheduling, publishing, commenting, and analyzing, Social Pilot can also help you with curated topics, making your content creation much easier.  

Social Pilot reports are easily understandable. It comprises content performance to present audience insight. As a result, you get a prominent understanding and insight into your target audience.  

You can add up to 50 social media profiles to Social Pilot. Crazy right? What’s even crazier is that you can set multiple schedules for publication for all your social media platforms.  

The application also allows you to use AI to generate captions and hashtags. In addition to that, you can tailor your content for all your social media platforms.   

Reputation

One effective social media management tool, the Reputation Social Suite, helps you cross-post and respond properly to all kinds of comments across social media channels. 

However, the coverage is different from Sprinklr. 

The application has integrated scheduling capabilities. It can help you automate your publishing across social media channels.  

Apart from that, the centralized repository and the approved workflow help you manage social media more easily. In addition, you can set alerts for brand mentions and trending keywords to stay right on track.  

Reputation has one feature that sets it apart from the others: sentiment analysis. With Reputation, you can monitor and analyze sentimental trends in real time.  

The application also allows you to examine the public’s perceptions and sentiments about your brands or services in greater detail.    

Coschedule

You may have a knack for keeping things neat. Co-schedule is a social media management tool with a well-featured calendar. With it, you can preview your social media strategy properly.  

With the help of Coschedule, you can easily spot the gaps in your scheduling and add new messages. 

Coschedule also allows you to change your priorities through drag-and-drop rescheduling. Additionally, it has automated social media publishing features. These specific features will enable you to publish high-quality content. Moreover, you can optimize your posting schedule and develop reusable plans to promote your content.    

Bottomline

So, choose the right social media management tool that aligns with your goals. Manage your social media accounts like a pro. Remember, you can always streamline your publishing and engage with your customers.  

Most importantly, social media management tools enhance collaboration within your team.  

So go through the list and choose which one fits you best.  

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