1. It is easy to distribute among the customers 2. You can select specific questions that matches with the brand
1. The interviews and focus group can help you to gain deep insight into the customer experience. 2. It is like a group discussion where you can collect responses based on different perspectives of different customers.
1. The customers can leave a quick reply on the forms and widgets 2. You can use the technique to collect feedback on your website
1. Monitor all the social media mentions and what the customers are saying 2. It helps you to find trends and patterns in customer needs.