In business, reputation is everything. We work hard to build it up and if we choose to sell our company a buyer will pay extra for a company with a positive reputation.
However, reputations can be easily lost, considering how hard they are to acquire. So, this article will look at tips that we can consider when setting about the difficult task of restoring a lost reputation. That is a bad reputation that has resulted for one reason or another.
It may be that a customer has put some negative feedback online about your business or you personally. This does not have to be true, yet can still affect your reputation in the way that others view your company in terms of wanting to trade with it. Help is at hand, though, as there are companies such as Removify, who can remove content that is difficult to remove from the internet.
So, lets us explore what we can do to save our business and the brand we have worked so hard to build.
Companies will benefit in terms of increased orders from allowing customers and other businesses they trade with to leave feedback. Positive feedback and praise left about a company can encourage others to trade with it and so increase sales.
However, the opposite can happen and negative feedback ends up being left. Sometimes, sadly, this can be created deliberately by a company’s competitors. Other times something has gone wrong that does not reflect the thousands of other transactions that went well.
Therefore, the negative feedback is not reflective of the company’s overall good service. Also, it can get personal and there might be articles about a business owner that reflect on a company’s reputation and therefore the customers it can attract.
There is no need to worry though, firms online, such as the one mentioned above, have the capabilities to remove unwanted content from the internet.
The reason that we need others to remove the online content for us is that it is notoriously difficult to remove. Also, bad reputations can spread quickly and globally over the internet. It can be difficult to find everywhere that negative articles and comments have been left.
So, a professional firm that can find everywhere you appear and have the computer know-how to remove the comments will prove invaluable. Particularly where others are in control of the content and so you are unable to remove it easily yourself.
The trouble with online communication is that everyone can hide behind the comments that they are making and then deny responsibility for making them. You can remove their negative opinions when you know who to contact.
Outweigh the Negative with the Positive:
If there are negative comments written about your company, then a good way to counteract them is to encourage friends and associates to put lots of positive comments online about you.
This will give customers a balanced view and display to them that it just may be the person leaving the comment had some kind of grudge or ulterior motive for leaving it. All discerning consumers will be aware that not everything can go right one hundred percent of the time.
They just need to know that the chances are that it will. So, balance negative comments by creating a lot of positive comments yourself or with the help of others. This will work towards restoring your reputation as a company or individual online.
Post online good deeds and charity work that your company has been involved in. This will portray you in a positive light with everyone. We all like to think of selfless acts and that companies are supporting our local community and worthy charities that may be close to our hearts, too.
Be Good at Searching Online:
When sales figures are down it may be time to find out why. This is when being able to effectively search online might help you to discover that you have gained a bad reputation as a company that needs fixing.
Some tips for effective web searching might be to focus on not just your company name but the names of key employees who might have dealt with so-called disgruntled clients and to narrow the searches down by being specific.
You should use phrases as well as keywords. You can try spelling variants to make sure that you have picked everything up associated with your company. You can look on local social media groups to see if you have been mentioned in a bad light.
Also, ones in other areas that you have traded. You should check for news headlines online that mention your company name. Any site where feedback can be left is worth checking out when it relates to your type of business. Travel blogs can be notoriously negative if that is your business. All this can be removed once found, by seeking out a professional company to do it.
So, there are four ways of restoring a bad reputation that a company or individual might have gained online. You can enlist the services of a specialist company to remove the negative content, which would be a very effective and quick way of restoring your reputation; have someone leave lots of positive comments and reviews online, to counteract and bury the negative ones; or promote good deeds that your company has been involved in, by posting online about them.
Also, you should know how to search effectively online to identify if you are gaining a bad reputation as a company so that you can deal with it. Confronting these issues directly is vital if you are to improve sales and survive in an already competitive world.