Whether you’re running a solo startup or leading a successful small enterprise, there’s a good chance you’ll want to grow your business over time. But even if you manage to sell more products or attract new clients, you’ll soon have another problem—you have to be able to deliver on all your promises.
And this is why one of the biggest challenges of getting bigger is knowing how to scale your business. Scaling a business means setting the stage to encourage manageable growth in your company. Capability must go hand in hand with capacity if you’re going to flourish as you grow. And that calls for a whole lot of planning, as well as funding, technology, the right staff, and more.
Here Are Five Effective Ideas For Scaling A Business
Keep reading to learn our top tips for successfully scaling your business!
1. Evaluate Before You Expand
Before you embark on a business expansion, you’ll need to take a long, hard look at where you stand right now. Without taking stock of what your business already has, you can’t know what it needs to grow.
To assess how you’ll scale your business up for the future, start with a detailed sales growth forecast. Break down everything into customers, orders, and the revenue you want to generate.
From there, work on a similar expense forecast for bringing new staff, new technology, new infrastructure, and more into your business model. At this stage, being as specific as possible makes for a more realistic sales acquisition plan. It’ll take time but the more you plan, the better prepared you’ll be to put it into place.
2. Funding Comes First
Your plan looks solid but scaling a business isn’t free. No matter whether you sell ideas or physical products, growth can only happen with more resources, whether that’s more people, better equipment, a bigger facility, or extra raw materials. How will you find the funding for these resources?
While many people running a company rely on bootstrapping, growth can be very slow if you use this method alone. If you’re prepared to relinquish some of the control you have over your company, you might want to look into other options, such as taking on a partner or appealing to investors.
Or, with your business already established, you should find it easier to identify and apply for bank funds to plow into your business. A loan or a credit line will speed up your growth rate a lot and allows you to continue riding your current wave of business success.
3. Set Yourself Up to Sell
Scaling your business works on the assumption that you’ll sell more. But do you have the infrastructure in place to generate more sales? And do you have the supplies or resources available to honor these sales if you were to generate them?
One of our top business tips is to look at the sales process from end to end.
This means considering whether you have:
- Optimized lead flow for generating enough leads
- Marketing systems in place to track and manage these leads
- Enough sales representations to follow up on these leads and secure more sales
- A capable system for managing sales orders
- A billing system that ensures invoices are collected on time
More sales is the goal but these factors influence whether you’ll be able to meet demand if it increases. What’s more, thinking ahead of time about what would have to change if your sales were to double or triple ensures that these sales will mean more revenue rather than more problems.
4. Invest In Technology
Scaling a business is a lot easier when you have the right technology to support growth, such as this expert Maropost marketing partner. Invest wisely and you’ll see how technology can make it a lot less labor-intensive and expensive to scale a business.
A key goal here is for automation to cover your company’s repetitive and manual tasks, leaving the workforce you have to complete high-level tasks to a better standard. Integration through technology is also vital, especially as you grow.
Systems that don’t work together create data silos, which in turn will lead to more and more management and communication problems the bigger you get. Successful businesses know that ironing these issues out beforehand makes growth a lot smoother. This means evaluating the new products on the market, from CRM to inventory technology, and deciding which will serve your business best as you grow.
5. Appoint Or Outsource New Staff
Technology can help you make great strides when scaling your business but you’ll likely need a bigger team as you grow.
Depending on the products or services you offer, this could mean more manufacturing staff, more people to deliver your products on time, or more customer service representatives. Check the industry benchmarks to find out how many of each of these per customer is typical.
As your procedures multiply and your staff grows, you’ll also need reliable and efficient managers to oversee everything. And then there’s the question of how you’ll recruit these new workers and the payroll and HR systems you’ll need to support them.
That said, increasing your workforce isn’t the only answer. Sometimes, it makes more sense to outsource or work with partners rather than try to replicate their service internally. Deciding which functions you’ll take on and which you’ll outsource can be tough but it’s often the best way to position your business to scale faster and cheaper.
Top Tips For Scaling A Business
Scaling a business means devising a clear strategy that covers all the bases of your enterprise while aligning your short-term goals with your long-term goals. Above all, though, you’ll need to stay true to your company vision and choose the right resources if you want your business to successfully scale at a manageable pace.
Want more small business news and tips? Check out our other blog posts for all the latest on everything from construction industry risks to the role of video content in marketing a company.
Arnab Dey is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.