No matter how superb your product or service webinar might be, it will be all for naught if your audience doesn’t know about it. If you want more people to go to your webinar, you have to promote it well.
To achieve this, you’ll need a webinar funnel to tap on potential clients who can lead to more conversions and sales.
Take advantage of this strategy by merely following these seven steps to promoting a webinar funnel.
Pay to Promote Your Webinar:
A paid promotion is one of the best ways to market your webinar sales funnel. That means placing marketing ads on Facebook, Twitter, LinkedIn, and other social media platforms to attract your audience.
It all boils down to picking the right channel, especially if you want to fill your webinar sales funnel with people who are more likely to convert.
While effective, paid methods can hurt your wallet, especially if you’re still new to the sales funnel world. As an alternative, you might want to draw traffic using the free organic methods below.
Write SEO Content for Your Webinar Funnel:
When you create a webinar, you need to come up with optimized content for it. Not only will this demonstrate your expertise, but it will make your webinar funnel more visible on the web as well.
To build your search engine rankings, you need to pen an informative post with an ideal length of 1,600 to 2,500 words. As this is quite long, you need to place a call-to-action (CTA) every 400-500 words to remind them.
Remember, your CTA is important as this can guide your audience on what to do next — and that is to sign up for your webinar registration page.
Market the Webinar Through Social Media:
If you don’t have the money to promote your product or service through social media ads, you can still make it happen for free.
All you just need to do is market your webinar funnel by:
Joining Groups Related to Your Webinar Funnel:
To get your audience for the webinar, join groups focusing on your niche. Here, you can post your webinar funnel link and attract people to sign up for your registration page.
Using Relevant Keywords and Hashtags:
Whenever you post about your product or service on social media, caption it with the right content.
If applicable, make sure to use relevant hashtags. People usually search for stuff this way. That’s why using these are essential if you want to drive more traffic to your webinar sales funnel.
Use YouTube for Your Webinar Promotion:
Given this website’s potential, you can use it to drive people to your webinar sales funnel.
If you already have an automated webinar at hand, you can use a video editing tool to break it down into bite-sized pieces. Make sure to put together some enticing teasers and leave out the most exciting parts to motivate people to learn more about the webinar.
As always, don’t forget to include a call-to-action in the video and the description. That way, your audience can click on it and go directly to your registration page.
To further promote your webinar funnel, remember to share your YouTube link on your webinar page. As mentioned above, always use relevant keywords and hashtags as these can help make it go viral.
Get the Webinar Audience From Other People:
Marketing to other people’s audiences is an easy way to promote your webinar funnel. That means writing for another website, guest-speaking in a podcast, or sharing your expertise in a conference.
Apart from establishing your expertise in the field, this method will allow you to include a link for your webinar. With this free publicity, you can expect more clients to drop by your registration page.
Participate in Forums:
A lot of people ask questions on Quora and Reddit. Answering them — especially those related to your presentation — can help you build a good webinar funnel.
It is important to note that these websites can be a little strict with the promotional part. Although this is the case, you can get by with a forum signature that has a link to your registration page.
Should you get more funds, you can always capitalize on these websites’ ad features.
Ask Your Family and Friends to Promote the Webinar Funnel:
They might not be your ideal audience, but your family and friends can help you get the word out.
It’s as simple as asking them to share a post of your webinar in their respective social media accounts. Even if they don’t want to attend your presentation, they might be connected with people who do!
There you have it — the seven steps to marketing a webinar funnel. With most of them being free, you won’t lose money as you try to get your audience.