Are you hoping to create a new website for your business? In today’s crowded digital market, creating a website that stands out and serves your brand as well as your customers to the best of its ability is a must for online success.
If you’re wondering what kind of website would be best for your company, keep reading. In this guide, we will go over some of the different types of websites businesses use and why.
1. eCommerce Websites:
If you’re hoping to sell physical products to customers using an online store, an eCommerce website is likely the best option for you. These sites make it easy for customers to browse different product types by category while also making it simple for companies to highlight sales to drive purchases. You want to find a full-service eCommerce platform that easily allows you to make updates to inventory or add new products.
Additionally, these types of websites often come in many different design formats so that you can find the best option for your brand. To make this website format successful it’s important to use clear, high-quality, and professional images to showcase your products in the best light. Descriptions on homepages can be brief while product pages can have more descriptive information for your customers. And then once you’ve got your eCommerce website built, you can consider using a service like WebCitz to help with keeping it up and running, as this can be a great addition to ensuring it’s as easy as possible for your visitors.
A blog site typically features uploaded articles, videos, or images on a regular basis. They tend to have a personal and casual tone and are often used by writers or influencers. However, now it’s incredibly common for companies to have a blog site.
Brands often use blogs to establish authority in their industry as expert content can improve the overall credibility of a company or an individual professional. Many companies use their blog posts to use as content on their social media channels or email newsletters. This is a great way to drive traffic back to your site while providing your audience with relevant and fruitful information.
However, running a blog for your company can be a lot of work. For this reason, it’s important to make sure you have a team in place to keep up with blog content and the latest practices. You want to make sure you have a strategy in place before launching a blog to make sure you are updating it with fresh content regularly.
3. Portfolio Websites:
Portfolio websites are often used by those needing an online space to display their creative or professional work. This makes this layout ideal for professionals such as artists, designers, and writers. To make this layout successful you want to avoid showcasing all of your work and instead only post your best work so that the site isn’t crowded or overwhelming.
A nice way to segment this kind of site is to break your work up into different categories, and then highlight the best work within each category. This works to break up the site and also allow potential customers to find examples of what they are looking for with ease. Because these websites tend to be a bit more unique than other business sites, users can try out unique layouts, formats, and features or bring their site to life.
This site layout will often be very image-heavy, which is a good thing. However, you also want to make sure you have pages that explain things about your brand or work as a professional, such as an “about me” page, a mission statement page, and a page with information on how website visitors can get in contact with you.
4. Magazine Websites:
A magazine or news website will feature articles, videos, and photos that are informational or educational. In recent years, many magazines have focused on moving their print publications to an online space. This makes it good for news-related publications, as well as pop culture-related sites.
It can also work for organizations or educational programs that run a publication. A magazine site should have a fairly basic framework as to not take away from the content you want website visitors to click on and read. Additionally, the layout should stay consistent to appeal to your regular readers.
Each article should also have the same kind of layout and navigation in order to make for a seamless user experience. With a magazine website, you want to focus on responsiveness to make sure your content is readable for all types of devices. Using traditional print techniques (such as a headline, image, and brief article description) can help to make this digital publication feel familiar to print which is inviting for readers.
5. Landing Pages:
Landing pages are used for a specific marketing campaign purpose. The goal of these pages is to drive visitors to make a certain action. The best way to create a successful landing page is to make it simple and limited, making your call-to-action, or CTA, the main focus.
To do so, you want to include plenty of negative space, using only the information that is absolutely necessary to drive visitors towards your CTA. Examples of landing page CTA’s are asking visitors to sign up for a free trial or for your email newsletter, typically working as a capture.
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Different Types of Websites Explained:
If you’re wondering what different types of websites could work for your company, keep this guide in mind.
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