Live Stream

8 Steps In Planning A Successful Live Stream Event

Advice 5 Mins Read December 15, 2023 Posted by Mony Shah

Live streaming is a popular mode of sharing information between you and your audience. An online event brings people together for a fun and interactive session.

Planning live-stream events is not a walk in the park. You must plan everything to the tiniest detail to ensure its success. Companies that offer video editing services in Melbourne know how intricate the planning stage of a live-stream event is.

Read this article to learn more about planning these kinds of live events.

How to Plan a Live Stream Event

The planning process of a live-streaming event is long and thorough. Plan your own with these handy tips:

1. Establish Your Goals

Determine what you want to achieve with your live-stream event before entering the planning stage. Do you want to generate leads or do a product launch? Maybe you aim to share valuable content with your audience. With the goals you have in hand, you can create the perfect content for the live stream.

2. Define The Target Audience

Knowing your target audience?their location, interests, and time zones?is another factor in making your live stream work. Plan the live stream?s schedule and create content that resonates with them seamlessly using the data you have.

3. Pick the Best Streaming Platforms

Each live-streaming platform is different in its own little ways. Choosing the best one among many platforms to stream live events will help you reach your audiences.

Take these platforms into consideration when you livestream an event:

  • Facebook Live: This effective and powerful platform reaches a wide demographic of your existing audience. Facebook Live helps you reach an immense number of views and fosters interactions in real time.
  • Instagram Live: This platform is better used to reach younger audiences. With tools like Instagram Stories, you can use their interactive features to engage with your audience.
  • YouTube Live: What sets this platform apart from others is its ability to embed code in a landing page. As the live takes place, the chatbox in the corner enables real-time interactions and audience feedback.
  • Twitter Live: This platform gives the buzz you need for your livestream. Tap on the trending topics and hashtags to post your takes on current events and engage with other users.

4. Create Content and Format

After defining your goals, determining your target audience, and choosing a platform, the next step is planning and formatting your content. Here?s how you can do them:

  • Identify the main topic of your content. This will be the meat and focus of the whole live stream.
  • Research facts and gather data. Your content needs to be credible and relevant to the audience. Lift data from trusted sources only. Cite sources for your information properly and accordingly.
  • Write your content concisely. No one wants to read a whole load of text in a presentation on live streams. Make your writing clear, sharp, concise, and engaging to entertain and educate your online audience at the same time.
  • Make your content visually appealing. Give more substance to your presentation by using slides, videos, product demos, and photos. These visual elements help keep audiences engaged from the first minute until the very last.
  • Determine the format of the live stream. It can be a solo presentation or one with online guests and panelists. It can also be a Q&A session with a bit of banter in between.

5. Do a Test Run

Testing the live stream before going fully live allows you to fix loopholes that might interrupt the actual event. Rehearsals will give you the confidence that you can deliver the event without any hitches.

This is how you do a test run:

  • Gather your streaming equipment. Check your multiple cameras, microphones, lights, and internet connection are in good working condition. Invest in high-quality equipment to get the best video and sound quality. Do a speed test to see your internet provider’s download and upload speed.
  • Write a script. Having a script with you helps ensure good flow during the live stream and reduces dead air. You won?t find yourself fumbling for the next words to say and keep the momentum going.
  • Rehearse the technical aspects. Run the live stream as if it were the actual live event. Fix any technical issues that may arise after the live video rehearsal, such as internet speed and poor video feed quality. Make all the adjustments before actually going live.
  • Inform other participants. Reach out to your guest speakers and panelists and communicate with them regarding the live stream?s format. This helps you cater to their needs and ensure their comfort before the event.

6. Promote the Live Stream on Social Channels

It?s important to use social media platforms to promote your virtual event and get the hype you need. Follow these strategies to potentially increase your event?s audience:

  • Make an attractive landing page. This page should contain all the details about your live stream. Indicate the time, date, platform, and topic on the page. Include the registration form, so people could easily sign up. Make sure that it runs well.
  • Create social media posts dedicated to the event. Post video content like teasers, behind-the-scenes, trivia related to the live stream?s topic, and reminders to sign up. These kinds of content get you the buzz you want for your virtual event.
  • Tap the influencers for a collaboration. Message influencers who can help promote your live stream to their legion of followers. Their voice is a credible and trustworthy source to get the audience you need.

7. Keep Your Audience Engaged

Making your live stream interactive and allowing your audience to participate keep the event interesting. Let your audience use the live chat to send their questions and reactions. Launch polls and surveys for them to put their honest opinion and feedback. Their insights will help you tailor the next event to their preferences.

8. Monitor the Live Stream?s Performance

After wrapping up your live stream, it?s time to analyze and monitor its performance. Review metrics like comments, shares, reactions, and number of viewers to see how people react to your event. 

Take note of every feedback?positive or negative?regarding the live stream?s content and format. Every data you see from the analytics will assist you in creating and delivering better content with more control for future sessions.


Live streaming events have become common in the digital age. Planning for one needs a lot of thought and creative input to succeed. With that said, all adjustments and issues should be addressed before going live.

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