Every small business owner is aware of the importance of driving local footfall and traffic to his store, showroom, or brand website. Think about it. When you require a plumber in NYC, you want to connect with someone close to your home or commercial establishment where the plumbing service is required.
SEO is the practice or process of improving the presence of your business in a specific region, location, or neighborhood. The idea behind the same is that customers or clients looking for the specific nature of the service or product in that location find your business, reach out, and hopefully buy something that sets the cash registers ringing. There are many sites that offer these great services, like GMB Gorilla. It’s proven beneficial, whether you’re starting a new business or not, it’s definitely something to look into.
There are tons of online resources that talk at length about how to set a Local SEO plan of action. However, most of them are confusing. In this resource article on Local SEO, we identify the best strategies that can help you get real results from your investments, efforts, and time. If you want to drive sales, customers, and revenues, this article is for you!
Understanding Local SEO in 2022
Let us begin with some facts that will help you understand the importance of Local SEO for your business.
According to the great team at HubSpot, nearly 46% of all searches on Google are ‘local’ in nature. This means that the potential for local businesses to tap into this is huge.
On the other hand, another study points out that nearly 60% of all local businesses do not even have a Google My Business listing page. even if they have one, it is unclaimed.
Many make the mistake of thinking that Local SEO is limited to Google when in reality it is not. For example, an optimized local presence on search engines can help you on-
- Yelp Listings
- Apple Maps
- Google Maps
- Google Search Engine
Think of it in this way. When your customers are searching for your business, they will use Maps to reach your location. They will also check you and research exceptionally great platforms like Yelp, which have become second nature to us.
According to experts at a leading Atlanta SEO company, Google’s search engines have something called a ‘Snack Pack’ that shows relevant local results when sometimes types a query like- ‘coffee shops near me’ or ‘confectionary near me’.
If you are not engaging or investing in Local SEO, you will never be able to feature your business in places where customers are looking for similar or related products and services.
List of 5 Proven and Successful Local SEO Strategies to pursue in 2022
In this section, we are going to list down five Local SEO strategies that you should start doing right now.
1. Create your GMB Page and claim the listing right away-
GMB is like a social media profile for your business. It is free to set up and optimize and requires you to input all relevant details around your business.
Creating a GMB profile is not enough, you need to claim the page from Google. Make sure to update all relevant information about your business on the GMB page. include address, contact numbers, description, email id, photos, and videos, including the opening and closing time.
This is the first and probably the most important step to Local SEO. This is sure to help you with real results.
2. Engage in local SEO keyword research with a top agency-
If you want people to find you and reach out to your business, you need to be aware of the terms, words, and phrases they are typing into search engines to find products or services as offered by your business.
This means that you need to focus on location-specific keywords to drive traffic and queries. If you are a restaurant that serves Italian food in the Bronx, you need to aim for keywords like ‘the best pasta in the Bronx’ or ‘spaghetti in the Bronx.
This will help you rank for specific targeted keywords and attract customers that are looking for this Italian dish.
3. Create matching and relevant website pages according to keywords-
The era of micro-niches has begun. Google’s algorithm wants to show customers defined search results. Taking the above example, make sure that you have specific landing pages on your website that talk about your pasta and spaghetti dishes.
The more specific and focussed your local SEO efforts, the better will the results you can expect from your online marketing performance.
You need to understand that Google is all about creating the perfect digital ecosystem. A great website needs to be complemented by a brilliant GMB profile.
4. Local citations are an important part of Local SEO efforts-
While this is an area that has sort of fallen by the wayside, it is still very much relevant for Local SEO performance.
The more local citations you have, the better will be your presence on Apple Maps, Facebook, Yelp, Bing, TomTom, and any other directing-finding apps that are out there. Make sure to cover and present your local business on as many citation platforms as possible.
Aggregator listing sites can also help with credible citation building. There are different industry-specific listing sites where you need to have a strong presence.
5. Reviews and ratings will help build confidence for the business-
Everything from GMB to your Yelp page has a section where users can help others out by putting in their reviews.
Please understand that this is what can help build word-of-mouth marketing for your business. Encourage customers to write online reviews and rate the business. The higher your positive reviews and ratings, the better will be your search position and performance on local search.
If you can set a new industry benchmark by getting thousands of reviews and ratings, you will see the kind of sales your business generates.
The Final Takeaway
Anyone that says Local SEO does not work probably does not have even an elementary understanding of digital marketing. Local SEO is tangible, quantifiable and the value proposition for your investments.
By paying attention to the above-mentioned five points, you will be able to drive more footfall, website traffic, sales queries, and most importantly, revenues for your business.
If you have any specific questions, you would like us to address on Local SEO, please let us know in the comments section below.
Arnab Dey is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.