Instagram is a well-known social media app with over 1.3 billion users worldwide. Although its original purpose was sharing photographic images, it’s slowly turned into a multi-dimensional platform.
As a result, more businesses have used it as a marketing tool for their services. You’ll seed paid ads or posts linking to a business’s blog to help generate more traffic.
However, it can be challenging to expand your reach as you grow your business without a proper marketing strategy. But don’t worry. You’ll learn how effective Instagram for small businesses can be with our four tips below.
1. Be Creative in Your Approach
Instagram is all about appealing to the eye of your audience. Instead of focusing on the product you’re trying to sell, focus on the solution’s allure.
For example, let’s say you work in the service-based industry. Showcase how your company deals with the solution through creative visuals. Share simple how-to tips, or highlight your company culture.
Your most important asset on this app is visual content. So figure out which tools would best reflect your brand and craft your content around what matters most.
2. Use Instagram Stories
Another essential tool your business can use to increase your notoriety is Instagram stories. It’s a slideshow format that is only live on your profile for 24 hours.
However, you can add those posts as highlights, which can stay on your profile even if the original story has disappeared. Some benefits of using Instagram stories include:
- Being visible on your follower’s timeline
- Showcasing behind the scenes content
- The ability to experiment with different tools such as filters or stickers
It’s important to note that stories can only be made using a mobile device. But don’t let that deter you from creating engaging content for consumers to enjoy.
3. Don’t Be Too Formal in Your Bio
One of the benefits of Instagram is that its a platform catering to content creators. It’s more casual than an app like LinkedIn.
So there’s no reason to be overly formal in your bio. No customer wants to read a business bio that sounds like a standard script.
Instead, why don’t you try to humanize your brand? Think about the customers you want to target and tailor your bio to them. Use other tools such as emojis or vertical formatting to help your business stand out from competitors.
4. Hashtags Are Your Best Friend
When you’re scrolling through Instagram feeds, one thing you’re sure to see under posts are hashtags. They help individuals find content related to their interests.
So as you’re creating your posts, think about what words your customers may be searching for. By strategically using hashtags, you can help your content gain more traction.
You can also buy automatic Instagram likes to enhance your visibility. The more likes you have, the higher your hashtag impact will be, which will generate revenue.
Instagram for Small Businesses Is Simple
Using Instagram for small businesses is essential for facilitating growth. With the various Instagram strategies we’ve outlined, try to create marketing content that showcases your brand in an attractive light and stands out from competitors.
If you’re interested in more Instagram tips or marketing information, check out our blog for related content.