Whenever you do a Google search, did you spot that box on the right side of your screen or at the top of your phone’s search results, showing all the info you need for your search?
That’s Google’s knowledge panel, your one-stop-shop for all your query needs, making your search experience top-notch. Getting featured in it enhances your online visibility, but how do you obtain one in the first place, even without a Wikipedia article?
Keep reading to learn all about the Google Knowledge Panel and how to get a knowledge panel without a Wikipedia link for your brand.
What is a Google Knowledge Panel?
The Google knowledge panel serves as your info hub on Google—a nifty box that pops up when someone searches for a specific place, person, organization, or event.
It is like your digital business card, offering key details like your logo, website URL, business details, and handy resources like customer service contacts and social profiles. It updates itself whenever the source info changes.
Knowledge panels amp up your visibility and authority on Google. After all, these panels have a spot on the right side of search results, making it more likely users will notice and click.
Plus, they signal that Google considers your brand relevant and reliable for the search query, adding brand credibility and helping users know your organization better and find what they’re looking for. And if you’ve got positive reviews, ratings, awards, and other gold stars, that’s only going to pump up your reputation even more.
But knowledge panels aren’t just for show; they also help drive more traffic and conversions. With direct links to your website, products, services, and events, they serve as signposts guiding users straight to what you offer. They can also feature FAQs, how-to guides, videos, and images, making the whole user experience even richer and more engaging.
How Google Generates Knowledge Panels
Google’s knowledge panels are powered by Google’s knowledge graph, a massive database loaded with millions of facts. Google’s been collecting these from all corners of the web and big-name databases like Wikipedia, Wikidata, Crunchbase, Search Engine Journal, and LinkedIn for significant coverage.
When you toss a search query on Google, the knowledge graph pinpoints the entities in that search, like people, places, or things. Then, it picks a template for the knowledge panel that fits the entity type and fills in the blanks in that template with all the relevant info. Finally, it merges these data seamlessly with the search results you see, and the knowledge panel appears.
Knowledge panels also contain images, and brands that have claimed their panels get to pick their featured photo. But for others, Google gets photos from all over the web, giving you a sneak peek into Google Images results for that entity.
These panels aren’t set in stone and are updated on the fly. When info changes or users drop feedback, the panel evolves. You can also claim a knowledge panel and even suggest some tweaks.
Do You Need a Wikipedia Link to Get Listed?
Short answer: No, but it would greatly help.
If your business has a Wikipedia page, it’s easier to score a spot in the knowledge panel. But Wikipedia editors regularly update or remove any errors on your Wikipedia articles, causing your knowledge panel to collapse.
That’s why it’s best not to toss all your eggs into Wikipedia pages. Diversify your online presence, keep your info accurate across the web, and you won’t have to worry about a Wikipedia hiccup crashing your knowledge panel.
The Non-Wikipedia Way to Get a Knowledge Panel
And of course, Wikipedia is not the only way to obtain a Google knowledge panel. After all, Google taps into trustworthy sources like Forbes and Search Engine Land, keeping things fresh and updated.
Here’s what you need to do: Have a primary entity page. This home base is a page that Google visits to get the lowdown about you or your brand.
If you have a personal website, make a dedicated “About” page and don’t just put all the info in your homepage. This gives Google a clear address to drop by, plus it lets you control the information you want to be featured.
On your primary entity web page, make sure you lay down all the facts you want Google to catch. Break it down into sections, keep it simple, and stick to the truth.
To turn up your credibility, sprinkle in links to reliable sources that dish out the good word about you or your company. But make sure that they’re consistently saying the same thing. Google loves it when every corner of the web confirms the same details. So, the more multiple reliable secondary sources echoing your story, the merrier. Getting backlinks will also give you Google’s seal of approval.
And make sure to have some Schema.org markup so you get to speak Google’s language. The more Google gets you, the more love your knowledge panel gets.
Need help developing your entity website without a Wikipedia page? Consult with SEOLeverage to give Google and other search engines all the information they need about your brand.