The hotel industry is a competitive one given the number of places that there are to stay around the world. To attract guests, hotels must employ creative marketing strategies. They should know those that can help them in their mission. It pays to get some professional help. If you visit the website https://www.gourmetmarketing.net/hotel-marketing-agency, then you can find out more. As well, there are three strategies below that can help your hotel stand out from the competition.
Create a memorable hotel experience
A hotel is more than just a place to sleep – it should be an experience that guests remember long after they check out. To create a memorable hotel experience, focus on the little things that make a big impact. This could include providing welcome gifts for guests, offering complimentary services, and going above and beyond to accommodate special requests.
In this day and age, hotel guests expect to be able to have free Wi-Fi access during their stay. Many hoteliers believe that offering free Wi-Fi is a necessary cost of doing business, but there are ways to offset these costs.
One way to attract guests is by offering free Wi-Fi in your hotel lobby. This way, guests can check in and get online without having to worry about racking up data charges. Another option is to offer Wi-Fi vouchers for guests who book directly with your hotel. These vouchers can be used for a set amount of time or data, and they’re a great way to encourage guests to book directly with you rather than through a third-party site.
If you want to take things a step further, consider offering free Wi-Fi in all guest rooms. This is an amenity that guests will appreciate, and it can help your hotel stand out from the competition.
Use social media to your advantage
Social media is a powerful tool that can be used to reach a wide audience. To use social media to the full, create engaging content that will pique the interest of potential guests. Use attractive visuals, such as photos and videos, to give people a taste of what they can expect if they stay at your hotel.
Photos are a key part of hotel marketing, as they can help to attract guests to your property.
However, not all hotel photos are created equal. If you want to make sure that your hotel photos look their best, follow these tips:
- Use natural light whenever possible. Hotel rooms can be dark, so using natural light will help your photos look brighter and more inviting.
- Avoid taking photos at night. Nighttime photos often look blurry and grainy, which can make your hotel look less appealing.
- Make sure your hotel is clean and well-maintained before taking photos. Nothing is more off-putting than a photo of a messy hotel room!
- Use a tripod to avoid blurry photos. If you don’t have a tripod, try to find a stable surface to place your camera on.
- Capture the details of your hotel. Hotel guests are often looking for specific information about the properties they’re considering booking, so be sure to capture all the important details in your photos.
- Use creative angles to make your hotel stand out. Don’t just take boring straight-on shots – experiment with different angles to show off your hotel in the best light possible!
Offer discounts and promotions
Discounts and promotions are always enticing to potential guests. To attract guests with this type of offer, promote the discount or promotion visibly. This could include placing ads in popular travel magazines or creating social media posts about the deal.
We have to look for ways to entice guests to our hotel compared to another one. When they have not yet experienced it, the best way is to make things cheaper for them. This allows them to experience luxury at an affordable cost and then want to come back for more of the same in the future.
By using these hotel marketing strategies, you can attract more guests and stand out from the other hotels.
Subham Shah is a marketing professional tasked with managing different facets of digital marketing. He helps businesses with different SaaS startups, their planning, and execution. He might be a millennial but has a soft heart of old-school hard rock and metal music.