A plumbing business usually has its primary focus on plumbing issues. Obviously, that is an essential element of the company. However, for a business to thrive, its marketing needs must be considered.
The plumbing industry is very competitive, which means companies need to keep on top of marketing materials to be competitive and build a good client base. Customers nowadays have the ability to shop around, so marketing is crucial to get a company name out there. Without it, who knows how successful a business will be?
There are a few things every plumbing business can do to drum up business and spread the word about the services they have on offer when it comes to Plumbing Marketing.
Word of mouth is still important:
Yes, digital marketing is a must these days, but that doesn’t mean word-of-mouth marketing should be neglected. With many home services available, homeowners rely on reviews to ensure they’re getting a good service.
When people spread a good word about a business, consumers are more likely to use that service as they can trust it, rather than a business that doesn’t have any reviews and may be unreliable.
However, a plumbing business shouldn’t be totally relying on word of mouth to drum up business, but it is something significant to consider.
This can also apply to online reviews. If customers are encouraged to leave reviews on a website, or even an independent site, this could do wonders for any marketing strategy.
It can encourage other consumers to use a particular service or highlight areas of improvement, making the business better. Often, consumers won’t use a company without any reviews as they don’t know what to expect.
Business cards, personalized vans, and even company uniforms are all part of print marketing. Essentially, print marketing is anything that can be printed, and it shows that a business is serious about their services and is happy to invest in themselves as they believe in what they do.
A logo is one of the best things to include in any print advertisement as it builds brand recognition and a reputation. The more consumers see a logo, the more they will remember it.
As a result of the logo representing a business, it needs to be memorable and effective. Anything too complex will be too hard to remember. A good logo can significantly help grow a business, especially if it’s put all over vans, uniforms, and business materials like business cards and invoices.
Plumbers need a van to transport various tools, so that is an excellent chance to market a logo and any contact information. It’s not an opportunity to be missed!
Digital marketing is key:
Print marketing and word of mouth can do a lot for a business, but digital marketing can do the most. Websites, directories, and social platforms significantly impact who consumers choose when they have a problem they need to resolve.
But that’s not all.
When web tools are utilized correctly and the right digital tools are used, these platforms can become more visible to consumers and stand out from the crowd.
Ultimately, this means more consumers are reached and the chance of a business having new clients improves.
A website and social presence are incredibly important as most consumers will want to shop around when looking for a plumber.
These two digital presences allow consumers to find out everything they need to know about a business and if they’re a good fit. Tools like SEO and SEM are often used to optimize digital channels and make search engine adverts for consumers to see. This makes websites more visible and gives them a better reach.
It’s also vital to be listed on different directories as there will be some customers that want to use more traditional channels to find their handymen.
Consulting with a marketing team is a great way to make sure all the marketing bases are covered and that as much is being done as possible. In the trade industry, competition can be fierce and therefore plumbers need to take extra steps to ensure that they are able to stand out from the crowd.
Can you think of any additional measures that plumbers could take to promote their services? Get in touch and share your thoughts.