Launching a new product is more difficult than it seems. Even with social media and affordable advertising services, knowing how to promote your product requires an understanding of your target market and their online behaviors. It sounds a little creepy, but tracking potential consumers ensure that you’re advertising to the right people and at the right times. There are, thankfully, many ways to accomplish this ethically, as e-commerce has become an essential resource for a quarantined world.
Amazon Product Launch Services
It can be daunting to juggle the marketing process when your product or business is just getting noticed. To help do the navigating for you, Amazon product launch services give you the e-commerce foundation you need to market your next product. You can choose a business name, keep track of sales, and feature product reviews all in one place. The greater the number of sales you make, the higher your page will rank within Amazon’s algorithm. It’s up to you to harness a branding style that engages customers enough to want to check out your business profile and ultimately buy your products. What makes Amazon’s product launching service so stellar is that it does not rely on complicated SEO to configure relevancy. Rather than links, clicks, keywords, and all that mumbo jumbo, Amazon is focused on the number of sales you bring in. This gives you plenty of ways to organically bridge your social media platforms to your Amazon e-store and gain the sales you want without struggling to learn the math of marketing.
Social Media Contests
Throw a social media contest to connect with potential customers and followers of your business. Contests hosted on Facebook rein in about 34% of newcomers every campaign, proving as an effective way to network. To maximize traction, run the campaign across all social media channels. As engagement grows, more traffic will naturally flow to your website, giving you more opportunities to connect with an expanding audience.
Utilize Email Marketing
A whopping 82% of consumers view emails by businesses and 76% of subscribers make purchases motivated by email marketing. This strategy is often overlooked because marketing messages are considered junk mail. This isn’t so! Remember to utilize this tactic as a way to get new customers to sign up as well. Email marketing also allows you to build up excitement about a new product launch by sending a series of emails or a focused newsletter centered around the new product. For interested buyers, this will maintain their interest until the big day. When email marketing, be sure to focus on the benefits the product offers to the customer. As the creator, you may be tempted to talk about features and the innovative qualities that you appreciate, but consumers are most interested in the value that the product will give them, so market under a consumer’s mindset.
There are methods to the madness of product launching, so get down with the sickness and start selling.