You need to plan your web design first before you start working on it. You want the page to look exactly like the brand you’re trying to establish. You also want to stand out and convince people who decided to visit your page to stay. The visual elements are useful in improving web design. However, there are false assumptions that might hamper your efforts to improve the page.
Bold colours are a bad thing
Sure, neutral colours, black, and white are among the safest choices. If you don’t want to take the risk, these colours are perfect for you. However, it doesn’t mean that choosing bold colours is a bad thing. You can consider using bold colours like neon or yellow if they suit your target audience—for instance, children like these bright colours. If you want to sell products to them, you have to give them what they want. Contrast is also another element that you can consider. If you can use it appropriately on your website, it will look great.
There should be no white space
It’s false to say that white space will only make your website look terrible. The presence of white space doesn’t mean that you have nothing to put on the website. Even established companies maximize white space to highlight important information. Check the website of Apple. You can see plenty of white space across the website. It doesn’t mean that there’s no essential content. White space helps give people a break when going through lots of information. They can pause for a while before moving forward with the next page. White space also helps highlight certain parts of the website. When you want to make the call to action button more visible, you should remove the other elements close to it.
It’s okay to use multiple font styles
There’s nothing wrong with playing with font styles on a website. The problem is when you decide to reuse plenty of them within the same page. It will make your website look more confusing. Every font style has a psychological impact on the user. Be smart in choosing the font that represents your brand.
Stock photos are safe
If you’re considering the avoidance of copyright infringement, stock photos are a safe choice. Everyone can use these photos for whatever purpose. The problem is that no one can relate to these photos. Imagine if you’re appealing to a certain demographic group and the models in the pictures didn’t match their physical features. They might think that you’re not really advertising for them.
Web design means an aesthetic appeal
Although the term web design refers to the aesthetic appeal of the website, it’s not the only element that plays a significant role. It also includes the functionality and responsiveness of the website. You can take time to plan the best visual elements, but you can’t remove functionality in the process.
You can benefit from the help offered by an expert such as the specialists at https://xist2.com. You need help to prevent false assumptions when designing the website.