Around 20 years ago, marketing strategies looked very different than they do today. Essentially, product-based businesses were required to simply find a way to show their product was better than their competitors, and this could be done in a multitude of ways.
From organizing taste tests to paying a celebrity to wear your brand’s clothes, getting the word out about a business was somewhat simplified two decades ago.
Today, the market is much more saturated, and the consumers are a lot savvier; this is predominantly down to the emergence of the digital age. Your customers have the entire internet to browse, meaning they’re constantly on the hunt for a better-value product.
Therefore, you need to ensure that a better-value alternative to your product doesn’t exist, which is a lot harder to achieve than being the best product in the catalog. The control is well and truly in the consumer’s hands, and you need to play into this if you want your product-based businesses to thrive.
Once upon a time, marketers could only reach their consumers through print, radio, and TV – now, we have text messaging, live chat, social media, email, mobile apps, browser ads, mobile ads, and so on, and so on.
There are so many channels to keep up with that it becomes almost impossible to thrive across them all, so what is one to do?
1. Establish Your Goals
Above all else, you need to be certain about your goals. Once you’re confident about what it is you want to achieve, doing so will become much easier. It goes without saying that your goal is to sell more products, but you need to be more specific than this.
For instance, you might look to expand your email list, build your brand further, or do anything else that springs to mind. If you manage to nail a goal such as this, increased sales will come with it.
2. Determine Your Best-Suited Channels
As previously mentioned, the number of channels for marketers to reach customers has expanded massively. Therefore, all brands must identify which channels are best suited to the product they’re selling. For instance, if a product is very industry-specific, it’s the best market in a specific industry-related space.
On the other hand, if your product relies on visuals, it may be best for your product to be marketed via Instagram and Pinterest. In addition to social media campaigns, it’s also vital that you consider pay-per-click ads, remarketing, blogs, and various other aspects. Each of these elements will come together to create a digital marketing strategy.
3. Develop An Email List
Email is one of the most effective ways of reaching out to and connecting with new customers, as well as maintaining your relationship with existing ones. You can send out new product releases, discount codes, or other offers in order to entice purchases.
4. Pitch To Influencers
Influencers are the latest means of marketing, especially for modern consumers. Therefore, if you’re looking to attract the twenty-somethings, you’ll want to pitch your products to influencers and get them to post content of them using your products. Despite this, it’s not just about choosing any influencer; you need to ensure they have enough followers and that their followers fall under your target market.
5. Work On Your Content
Regardless of your business type, you need to be able to nail your website content, as this is essentially where your customers will initially come to find you.
Effective content will be well-written and contain an array of search terms so that it can be found via various Google searches. This will improve the amount of traffic your site receives, as well as the number of sales.
Arnab Dey is a passionate blogger who loves to write on different niches like technologies, dating, finance, fashion, travel, and much more.