Did you know that 75% of people never click past the first page on search results? This can lead many companies hustling to find SEO services to optimize their website and get better rankings.
However, there are different types of SEO services, and it’s vital you understand the difference. What’s the difference between white and black hat SEO? How does it affect your ranking?
Learn all that you need to know to ensure you optimize your website using the right methods.
White Hat SEO
The names white hat and black hat stem back to old Western movies. In those movies, the good guys would wear white, and the bad guys would wear black hats. So “white hat” refers to a good way of optimizing your website.
White hat SEO is the ethical way to optimize a website. This type of optimization always follows search engine rules and guidelines. It improves your ranking while maintaining the integrity of your website and following all terms of service.
White hat SEO puts the user first and focuses on the user experience (UX or UE). The importance is on user satisfaction. Google’s top goal is to provide people with the best results, and the best results often mean user-friendly websites.
White hat SEO also focuses on quality content and results that last a long time versus quick wins. It focuses on a long-term approach with a lasting impact. It takes time to create this content, but it’s worth it in the end.
You want content that shines and provides useful information to your users. A great way to do this is with local SEO. You can click here to learn more about how this type of SEO benefits your business.
Black Hat SEO
As you might expect, black hat SEO techniques are the opposite. It involves unethical tactics like keyword stuffing, manipulative links, and hidden text.
Black hat SEO attempts to manipulate a website’s ranking and results in penalties that lower your ranking.
For instance, manipulative links are a very common type of black hat SEO. It involves hiding links in various parts of the site, such as in the blog comments or in hidden text. These links add no value to the content.
Black hat SEO services should be avoided at all costs. They go directly against Google’s Webmaster Guidelines and only focus on quick wins. These results might benefit you at first, but the penalties and damage to your ranking simply aren’t worth it.
As a result, your website and your brand will suffer. It’s better to avoid black hat companies.
Optimize Your Website
If you want to optimize your website in an ethical and effective way, use white hat SEO. Black hat SEO can actually hurt your ranking. The best strategy is to choose a white hat SEO company that promises to follow all of Google’s Webmaster Guidelines and provide you with the results you want.
To learn more about SEO, marketing tips, and more, check out some of our other articles. We have all the advice you need to grow your business.