When we talk about the real estate business we have to say that some things have changed drastically. In the past all you had to do as a real estate agent was to select a few photos of the property, add them to the MLS listing and that’s it. However, today more and more customers expect to see a video. One of the tasks during the video creation process is to find good background music for the video.
Although it may seem easy, it’s important to take care and find music which won’t get you into trouble because of copyright issues. In the following article we are going to show how to enhance your videos with some royalty free stock music. But first, let’s see why real estate agents need videos today.
Why real estate agents need videos today
Before we begin, let’s take a look at some statistics.
- It usually takes three weeks before the buyer contacts the real estate agent
- Home listing with videos get four times more exposure than those without one
- Nearly 90% of sellers and buyers choose to works with an agent who is familiar with the video
- While searching for the perfect home around 35% of home buyers watch videos
- Home buyers mostly use YouTube when searching for videos
If you choose to ignore those statistics there are still lots of good reasons why you should use videos. First of all it is an excellent way to send your message to the right audience and it is certainly more effective than just a few photos. The buyers get a more accurate picture of the house they plan to buy. And also, it is a good way to say something about your agency and yourself as a real estate agent.
Why It’s Important to Choose Good Background Music
We have concluded that having a video in the real estate business is a must today. However, is it enough to take out your smartphone, hit the Record button and upload it to YouTube?
Well, certainly not. A good presentation takes time. Making your video as better as possible is usually worth it.
The role of the music you choose is to create an emotional bond with the ones who watch the video. It also makes the presentation much better.
In the next few paragraphs we are going to see how to choose the perfect background music for your videos.
Don’t use one tune for all your videos
A common mistake you have to avoid is to use one piece for background music for all your videos. When choosing the right song, pick the one that highlights the strengths of the property and minimizes its weaknesses. The music must match the theme of the video.
Choose music that expresses he right mood
When creating your real estate video you really don’t need rock ballads or creepy horror music. Just take care of your audience, what you want them to feel and choose your music accordingly.
For introduction or testimony videos you need positive music, cheerful and warm. If you want to present the neighborhood in the video choose happy and playful music. Upbeat or serene music is perfect to express the character of the house.
The music should support the video
When choosing background music we need to balance between keeping the viewer’s attention and sending the right message. The music you choose is there to support your video, make it more pleasant and enjoyable. Anything that may distract the viewer from the video must be avoided.
Create a music playlist
Avoid using the same song for all the videos you make. Additionally, it is good to have a Music playlist and a variety of songs to choose from. So if they are adequate for the project feel free to use them. That’s why it’s a good idea to have one or more playlists. It will help you select the right song much faster.
Consider using a stock music company
If you want to use a popular song, you can’t do it without the author’s permission. By doing it you are in danger to be slapped with a lawsuit. Alternatively, in a slightly different situation YouTube will take down your video and your clients will wonder why you didn’t make the video as agreed. Plus all the time and efforts to make the video will be lost.
The conclusion is that in order to use music you need permission.
To avoid such things you should consider working with a company like SoundStripe as James Longman recommends. This company is a great choice for those searching for background music for their videos. You can choose a monthly subscription or go for the yearly plan and access tons of background music. A good thing is that you can search for the perfect song by category or mood. You can even create a playlist as we recommended earlier. And definitely the best thing is you don’t have to worry about copyright infringement. The company takes care of it.
Based on everything we have mentioned in this article it is clear that the real estate agent today has to know a lot about media. People looking to buy their perfect home do an extensive online research and want to know everything before they buy it. They want to know more about the neighborhood take a detailed look at the property, get to know the agents. So, all you need to do as a real estate agent is to invest some time and effort to learn more about creating amazing videos. If you have some great background music you can freely use thanks to companies like SoundStripe, everything is much easier.