Trying to make it big with a small business, especially if you are working on a tight budget, can be quite hard work and it takes a lot of effort. By definition, working on a budget means that you have to cut the spending on many important things for the progress of your business. Marketing and promotion of your business are definitely one of those things. Of course, cutting the spending does not mean that you should completely neglect all those categories. Instead, what you should do is to try and find viable solutions that will not spend as much money. And, here, I have some advice on how to do just that.
1. Define your audience:
This is somewhat obvious, but you would be surprised how many business owners neglect this step and try to advertise and sell their products to everyone. If you wish to sell something, you have to realize that there are people who will find it appealing and people who will dislike the product. The group that you should focus on is the group of potential buyers – the ones who will find your product or service appealing. Make a team, sit down with them and define what your target person looks like. Once you have done so, you will be able to advertise within your budget, because you will focus on one group of people, instead of advertising to everyone.
2. Build a website (or if you have one, beef it up):
Having a website up and running is something that is an absolute must for any business, be it a small or a large one. In the 21st century, the Internet is the most important advertising agent and the best way to improve visibility. While building a website cost, it will certainly pay off. If you do not have the money to hire someone to run the website for you, create a team of employees who will run it and who will take care of the content on it. If you already have a website, make some alterations to it. Consult an SEO expert as to what can be done and work towards making your website a high-ranked one.
3. Reward your loyal customers:
Obtaining new customer costs a lot more than to retain old ones, that’s a fact. This is why it is recommended to make sure that your customers stay loyal to you. Creating customer reward programs will certainly go a long way towards improving the image of your company. Your regular customers will like you even more and potential customers will be drawn to become regulars.
4. E-mail campaigns:
E-mail campaigns are a very cheap way of promotion. It costs nothing to make a Gmail, Hotmail or Yahoo! Mail account. However, you need a sound e-mail marketing strategy. You cannot just send e-mails to everyone, because then you would be a spammer. Make it possible for people to subscribe to your newsletter which you will send, let’s say, once a week. In it, you should provide relevant content for your subscribers and, pretty soon, you will see people responding.
5. Pay for local search results:
A lot of people, when searching the web for things to buy already knowing what they want to buy. They only need a place where they can buy it, something that is nearby. This is why it is very important that you are adequately represented on your local web. It is possible to pay Google to have your local rankings increased and to command a higher spot in the search rankings.
6. Forge a partnership:
Is there a higher-ranking bigger business that runs in a similar line of work as you do (not entirely the same, mind you)? If it is so, you can try to make friends with them and become partners in advertising. This has become a common practice in the world. By getting advertised together, both companies can widen their influences range and the visibility of the small business will certainly be upgraded. Also, it can save quite a lot of money.
If you were idealess about promoting your business and increasing its visibility on the market, this article will, hopefully, provide some solutions. Take note, however, that you are not obliged to do all of these at once, try one, then another, and see which one suits you the best. Once you have found that one, stick with it for a while and then try to adopt another one. This way, you will achieve expansion, increased visibility and, finally, increased profits.